Runback Brewing is a craft beer company that holds the distinction of being Canada’s first brewery dedicated specifically to the curling community. Founded by competitive curlers, the brand bridges the gap between the rink and the taproom, offering high-quality brews designed to unite athletes and fans alike.
I played a key role in extending this brand’s identity at major sporting events and trade shows. My contributions included the production of many specialized materials such as table wraps and signage to advertise their products. I also developed custom animations to enhance their digital presence, ensuring the brand stood out as a premier sponsor in arenas and event halls across Ontario.
Bridging the gap between physical event branding and digital storytelling for Canada’s premier curling brewery.
This fabric backdrop serves as the primary visual anchor for Runback Brewing’s event booth. Positioned behind the team, it creates an immersive environment that instantly communicates the brewery’s unique connection to the curling community.
From digital content to large-scale physical activations, there is even more additional materials not shown here that continue to push Runback’s visual identity forward.
