My work with Walters Music Venue has been incredibly expansive, as I lead nearly all visual media creation for the venue. This encompasses everything from brochures, posters, thumbnails, advertisements, videos, and more. There is an art to developing for this venue. Maintaining a consistent brand identity for the theatre itself is imperative for everything that gets made. Alongside this, the unique branding for each individual performance must seamlessly blend with the theatre’s design and philosophy. Everything has a purpose. When creating designs for a performance, the media must not only succeed in being appealing to the target audience, but also be adaptable for a diverse array of screens and print media. It must be impactful, and remain in people’s minds. As an example, in developing the backstage pass for the venue staff, it needed to integrate Walters Music Venue’s brand identity, look great against clothing, and be specially crafted to look amazing when printed onto a glossy, thick paper finish. No matter what the task is, I am always careful to consider its intended purpose. I always ensure to achieve this in my designs.